Brand Identity | Campaign Design | Publications | Illustration | Digital & Print | Accessible Design
My Role
Graphic Designer (In-house Team)
Delivered campaigns, publications, and public communications for New Zealand's largest local government organisation, creating engaging, accessible design solutions across print, digital, environmental signage, and community engagement initiatives.
As part of Auckland Council's in-house design team, I worked with departments across the organisation to communicate services, programmes, events, and public consultations to Auckland's diverse communities. Following the amalgamation of Auckland's legacy councils, a key challenge was creating greater consistency across communications while maintaining efficient design processes for a high volume of work.
To strengthen public engagement through clear, accessible, and visually engaging communications while helping establish more consistent design standards across the newly unified organisation. This involved balancing the needs of varied audiences, from young children through to older adults, while producing work efficiently within established brand guidelines.
Designed campaigns, publications, signage, and digital communications for a wide range of council initiatives.
Led the production of OurAuckland, a monthly publication delivered across the Auckland region, producing multiple regional editions and accessible large print versions.
Developed reusable templates and updated design guidelines to improve consistency and streamline production of frequently used materials, including flyers, forms, and signage.
Designed consultation documents using infographics and visual storytelling to communicate complex information in a clear, engaging way.
Created campaign identities and promotional material for events, environmental initiatives, libraries, parks, and community programmes.
Produced illustrations and child friendly educational resources for schools and Auckland Libraries, adapting visual styles to suit different audiences.
Collaborated with internal stakeholders, printers, writers, and external suppliers to deliver high quality work across multiple concurrent projects.
Featured projects included:
The Long-term Plan Consultation Document - Simplified complex financial information through thoughtful layout and infographics.
Auckland's Big Camp Out - Illustrated campaign celebrating Auckland's regional parks and outdoor lifestyle.
Taste of Puketāpapa - Campaign collateral.
OurAuckland - Monthly regional publication with 14 local editions plus accessible versions.
Delivered consistent, audience focused communications across one of New Zealand's largest and most diverse organisations. By combining strong visual storytelling with accessible design principles and efficient production systems, I helped improve the quality, consistency, and effectiveness of council communications while supporting the rollout of a unified brand across a broad range of public facing initiatives.