Building brands that are designed to grow.
Branch Creative partners with established businesses to create strategic brand identities, marketing design, and creative systems that support long term growth.
Brands I’ve worked with
Over 15 years of creative experience across in-house, agency, contract, and freelance roles - partnering with brands across a range of industries.
Creative partnerships with lasting impact
Creative partnerships with lasting impact
From visual identities and brand systems to campaigns and marketing assets, this work highlights creative partnerships designed to support long term business growth.
Supporting brands through growth and evolution
Supporting brands through growth and evolution
Whether your brand needs refinement, consistency, or a broader creative direction, Branch Creative provides strategic support that helps businesses grow with clarity and confidence across every touchpoint.
Whether your brand needs refinement, consistency, or a broader creative direction, Branch Creative provides strategic support that helps businesses grow with clarity and confidence across every touchpoint.
Foundations
Brand audits
Competitor analysis
Positioning & messaging
Identity
Visual identities
Brand refreshes
Brand guidelines
Brand Assets
Visual asset development
Asset libraries
Growth
Marketing collateral
Campaign design
Digital content
From colleagues & clients
From colleagues & clients
A collection of feedback from the teams, businesses, and collaborators I’ve partnered with across branding, marketing, and creative projects over the years.
"Victoria’s attention to detail and excellence in her work invariably resulted in happy customers, and a strong brand product and experience for council. There is no shortage of positive feedback for Victoria’s creative work, and her approach to the design process. She builds relationships with an easy charm, is very fast at what she does, and arrives at quality early on in the process."
Darron Leslie
Manager, Brand and Studio Auckland Council
"Victoria’s work had a meaningful impact on how we communicate and support our members. She created visually clear, easy to follow resources that simplified information and made the Playcentre journey feel less overwhelming for families. Her thoughtful, creative approach strengthened engagement across the centre, including increased participation in our adult education programme. Her practical design solutions made a real difference to our community."
Kara Smith
Education Officer Papamoa Playcentre
"Victoria proved to be a hard working individual who learns quickly. She was a great member of the team and well respected by her colleagues both within the design team and wider department. Victoria communicates very well and has great attention to detail in her work."
Jamie Charman
Team Manager, Graphic Design Auckland Council
"I always felt confident that jobs I asked her to do would be done on time and to a high standard. Day to day she was responsible for delivering personal and branch marketing collateral to our 1400 salespeople across 62 branches. Victoria's calm and helpful manner served her well in this. She handled a variety of people and situation with grace and I regularly recieved praise from our customers for her support and skill."
Jennifer Lucie-Smith
Marketing Manager Barfoot & Thompson
"Victoria created professional, flexible event marketing that clearly communicated what our events were about while making key information easy to understand and engaging to our community. The consistency and quality of the design helped strengthen recognition year after year and led to a significant increase in our fundraising efforts."
Abi Clayton
Co-President Papamoa Playcentre
"Victoria’s attention to detail and excellence in her work invariably resulted in happy customers, and a strong brand product and experience for council. There is no shortage of positive feedback for Victoria’s creative work, and her approach to the design process. She builds relationships with an easy charm, is very fast at what she does, and arrives at quality early on in the process."
Darron Leslie
Manager, Brand and Studio Auckland Council
"Victoria’s work had a meaningful impact on how we communicate and support our members. She created visually clear, easy to follow resources that simplified information and made the Playcentre journey feel less overwhelming for families. Her thoughtful, creative approach strengthened engagement across the centre, including increased participation in our adult education programme. Her practical design solutions made a real difference to our community."
Kara Smith
Education Officer Papamoa Playcentre
"Victoria proved to be a hard working individual who learns quickly. She was a great member of the team and well respected by her colleagues both within the design team and wider department. Victoria communicates very well and has great attention to detail in her work."
Jamie Charman
Team Manager, Graphic Design Auckland Council
"I always felt confident that jobs I asked her to do would be done on time and to a high standard. Day to day she was responsible for delivering personal and branch marketing collateral to our 1400 salespeople across 62 branches. Victoria's calm and helpful manner served her well in this. She handled a variety of people and situation with grace and I regularly recieved praise from our customers for her support and skill."
Jennifer Lucie-Smith
Marketing Manager Barfoot & Thompson
"Victoria created professional, flexible event marketing that clearly communicated what our events were about while making key information easy to understand and engaging to our community. The consistency and quality of the design helped strengthen recognition year after year and led to a significant increase in our fundraising efforts."
Abi Clayton
Co-President Papamoa Playcentre
"Victoria’s attention to detail and excellence in her work invariably resulted in happy customers, and a strong brand product and experience for council. There is no shortage of positive feedback for Victoria’s creative work, and her approach to the design process. She builds relationships with an easy charm, is very fast at what she does, and arrives at quality early on in the process."
Darron Leslie
Manager, Brand and Studio Auckland Council
"Victoria’s work had a meaningful impact on how we communicate and support our members. She created visually clear, easy to follow resources that simplified information and made the Playcentre journey feel less overwhelming for families. Her thoughtful, creative approach strengthened engagement across the centre, including increased participation in our adult education programme. Her practical design solutions made a real difference to our community."
Kara Smith
Education Officer Papamoa Playcentre
"Victoria proved to be a hard working individual who learns quickly. She was a great member of the team and well respected by her colleagues both within the design team and wider department. Victoria communicates very well and has great attention to detail in her work."
Jamie Charman
Team Manager, Graphic Design Auckland Council
"I always felt confident that jobs I asked her to do would be done on time and to a high standard. Day to day she was responsible for delivering personal and branch marketing collateral to our 1400 salespeople across 62 branches. Victoria's calm and helpful manner served her well in this. She handled a variety of people and situation with grace and I regularly recieved praise from our customers for her support and skill."
Jennifer Lucie-Smith
Marketing Manager Barfoot & Thompson
"Victoria created professional, flexible event marketing that clearly communicated what our events were about while making key information easy to understand and engaging to our community. The consistency and quality of the design helped strengthen recognition year after year and led to a significant increase in our fundraising efforts."
Abi Clayton
Co-President Papamoa Playcentre
"Victoria’s attention to detail and excellence in her work invariably resulted in happy customers, and a strong brand product and experience for council. There is no shortage of positive feedback for Victoria’s creative work, and her approach to the design process. She builds relationships with an easy charm, is very fast at what she does, and arrives at quality early on in the process."
Darron Leslie
Manager, Brand and Studio Auckland Council
"Victoria’s work had a meaningful impact on how we communicate and support our members. She created visually clear, easy to follow resources that simplified information and made the Playcentre journey feel less overwhelming for families. Her thoughtful, creative approach strengthened engagement across the centre, including increased participation in our adult education programme. Her practical design solutions made a real difference to our community."
Kara Smith
Education Officer Papamoa Playcentre
"Victoria proved to be a hard working individual who learns quickly. She was a great member of the team and well respected by her colleagues both within the design team and wider department. Victoria communicates very well and has great attention to detail in her work."
Jamie Charman
Team Manager, Graphic Design Auckland Council
"I always felt confident that jobs I asked her to do would be done on time and to a high standard. Day to day she was responsible for delivering personal and branch marketing collateral to our 1400 salespeople across 62 branches. Victoria's calm and helpful manner served her well in this. She handled a variety of people and situation with grace and I regularly recieved praise from our customers for her support and skill."
Jennifer Lucie-Smith
Marketing Manager Barfoot & Thompson
"Victoria created professional, flexible event marketing that clearly communicated what our events were about while making key information easy to understand and engaging to our community. The consistency and quality of the design helped strengthen recognition year after year and led to a significant increase in our fundraising efforts."
Abi Clayton
Co-President Papamoa Playcentre
"Victoria’s attention to detail and excellence in her work invariably resulted in happy customers, and a strong brand product and experience for council. There is no shortage of positive feedback for Victoria’s creative work, and her approach to the design process. She builds relationships with an easy charm, is very fast at what she does, and arrives at quality early on in the process."
Darron Leslie
Manager, Brand and Studio Auckland Council
"Victoria created professional, flexible event marketing that clearly communicated what our events were about while making key information easy to understand and engaging to our community. The consistency and quality of the design helped strengthen recognition year after year and led to a significant increase in our fundraising efforts."
Abi Clayton
Co-President Papamoa Playcentre
"I always felt confident that jobs I asked her to do would be done on time and to a high standard. Day to day she was responsible for delivering personal and branch marketing collateral to our 1400 salespeople across 62 branches. Victoria's calm and helpful manner served her well in this. She handled a variety of people and situation with grace and I regularly recieved praise from our customers for her support and skill."
Jennifer Lucie-Smith
Marketing Manager Barfoot & Thompson
"Victoria proved to be a hard working individual who learns quickly. She was a great member of the team and well respected by her colleagues both within the design team and wider department. Victoria communicates very well and has great attention to detail in her work."
Jamie Charman
Team Manager, Graphic Design Auckland Council
"Victoria’s work had a meaningful impact on how we communicate and support our members. She created visually clear, easy to follow resources that simplified information and made the Playcentre journey feel less overwhelming for families. Her thoughtful, creative approach strengthened engagement across the centre, including increased participation in our adult education programme. Her practical design solutions made a real difference to our community."
Kara Smith
Education Officer Papamoa Playcentre
"Victoria’s attention to detail and excellence in her work invariably resulted in happy customers, and a strong brand product and experience for council. There is no shortage of positive feedback for Victoria’s creative work, and her approach to the design process. She builds relationships with an easy charm, is very fast at what she does, and arrives at quality early on in the process."
Darron Leslie
Manager, Brand and Studio Auckland Council
"Victoria created professional, flexible event marketing that clearly communicated what our events were about while making key information easy to understand and engaging to our community. The consistency and quality of the design helped strengthen recognition year after year and led to a significant increase in our fundraising efforts."
Abi Clayton
Co-President Papamoa Playcentre
"I always felt confident that jobs I asked her to do would be done on time and to a high standard. Day to day she was responsible for delivering personal and branch marketing collateral to our 1400 salespeople across 62 branches. Victoria's calm and helpful manner served her well in this. She handled a variety of people and situation with grace and I regularly recieved praise from our customers for her support and skill."
Jennifer Lucie-Smith
Marketing Manager Barfoot & Thompson
"Victoria proved to be a hard working individual who learns quickly. She was a great member of the team and well respected by her colleagues both within the design team and wider department. Victoria communicates very well and has great attention to detail in her work."
Jamie Charman
Team Manager, Graphic Design Auckland Council
"Victoria’s work had a meaningful impact on how we communicate and support our members. She created visually clear, easy to follow resources that simplified information and made the Playcentre journey feel less overwhelming for families. Her thoughtful, creative approach strengthened engagement across the centre, including increased participation in our adult education programme. Her practical design solutions made a real difference to our community."
Kara Smith
Education Officer Papamoa Playcentre
"Victoria’s attention to detail and excellence in her work invariably resulted in happy customers, and a strong brand product and experience for council. There is no shortage of positive feedback for Victoria’s creative work, and her approach to the design process. She builds relationships with an easy charm, is very fast at what she does, and arrives at quality early on in the process."
Darron Leslie
Manager, Brand and Studio Auckland Council
"Victoria created professional, flexible event marketing that clearly communicated what our events were about while making key information easy to understand and engaging to our community. The consistency and quality of the design helped strengthen recognition year after year and led to a significant increase in our fundraising efforts."
Abi Clayton
Co-President Papamoa Playcentre
"I always felt confident that jobs I asked her to do would be done on time and to a high standard. Day to day she was responsible for delivering personal and branch marketing collateral to our 1400 salespeople across 62 branches. Victoria's calm and helpful manner served her well in this. She handled a variety of people and situation with grace and I regularly recieved praise from our customers for her support and skill."
Jennifer Lucie-Smith
Marketing Manager Barfoot & Thompson
"Victoria proved to be a hard working individual who learns quickly. She was a great member of the team and well respected by her colleagues both within the design team and wider department. Victoria communicates very well and has great attention to detail in her work."
Jamie Charman
Team Manager, Graphic Design Auckland Council
"Victoria’s work had a meaningful impact on how we communicate and support our members. She created visually clear, easy to follow resources that simplified information and made the Playcentre journey feel less overwhelming for families. Her thoughtful, creative approach strengthened engagement across the centre, including increased participation in our adult education programme. Her practical design solutions made a real difference to our community."
Kara Smith
Education Officer Papamoa Playcentre
"Victoria’s attention to detail and excellence in her work invariably resulted in happy customers, and a strong brand product and experience for council. There is no shortage of positive feedback for Victoria’s creative work, and her approach to the design process. She builds relationships with an easy charm, is very fast at what she does, and arrives at quality early on in the process."
Darron Leslie
Manager, Brand and Studio Auckland Council
"Victoria created professional, flexible event marketing that clearly communicated what our events were about while making key information easy to understand and engaging to our community. The consistency and quality of the design helped strengthen recognition year after year and led to a significant increase in our fundraising efforts."
Abi Clayton
Co-President Papamoa Playcentre
"I always felt confident that jobs I asked her to do would be done on time and to a high standard. Day to day she was responsible for delivering personal and branch marketing collateral to our 1400 salespeople across 62 branches. Victoria's calm and helpful manner served her well in this. She handled a variety of people and situation with grace and I regularly recieved praise from our customers for her support and skill."
Jennifer Lucie-Smith
Marketing Manager Barfoot & Thompson
"Victoria proved to be a hard working individual who learns quickly. She was a great member of the team and well respected by her colleagues both within the design team and wider department. Victoria communicates very well and has great attention to detail in her work."
Jamie Charman
Team Manager, Graphic Design Auckland Council
"Victoria’s work had a meaningful impact on how we communicate and support our members. She created visually clear, easy to follow resources that simplified information and made the Playcentre journey feel less overwhelming for families. Her thoughtful, creative approach strengthened engagement across the centre, including increased participation in our adult education programme. Her practical design solutions made a real difference to our community."
Kara Smith
Education Officer Papamoa Playcentre
"Victoria’s attention to detail and excellence in her work invariably resulted in happy customers, and a strong brand product and experience for council. There is no shortage of positive feedback for Victoria’s creative work, and her approach to the design process. She builds relationships with an easy charm, is very fast at what she does, and arrives at quality early on in the process."
Darron Leslie
Manager, Brand and Studio Auckland Council
"Victoria created professional, flexible event marketing that clearly communicated what our events were about while making key information easy to understand and engaging to our community. The consistency and quality of the design helped strengthen recognition year after year and led to a significant increase in our fundraising efforts."
Abi Clayton
Co-President Papamoa Playcentre
"I always felt confident that jobs I asked her to do would be done on time and to a high standard. Day to day she was responsible for delivering personal and branch marketing collateral to our 1400 salespeople across 62 branches. Victoria's calm and helpful manner served her well in this. She handled a variety of people and situation with grace and I regularly recieved praise from our customers for her support and skill."
Jennifer Lucie-Smith
Marketing Manager Barfoot & Thompson
"Victoria proved to be a hard working individual who learns quickly. She was a great member of the team and well respected by her colleagues both within the design team and wider department. Victoria communicates very well and has great attention to detail in her work."
Jamie Charman
Team Manager, Graphic Design Auckland Council
"Victoria’s work had a meaningful impact on how we communicate and support our members. She created visually clear, easy to follow resources that simplified information and made the Playcentre journey feel less overwhelming for families. Her thoughtful, creative approach strengthened engagement across the centre, including increased participation in our adult education programme. Her practical design solutions made a real difference to our community."
Kara Smith
Education Officer Papamoa Playcentre
"Victoria’s attention to detail and excellence in her work invariably resulted in happy customers, and a strong brand product and experience for council. There is no shortage of positive feedback for Victoria’s creative work, and her approach to the design process. She builds relationships with an easy charm, is very fast at what she does, and arrives at quality early on in the process."
Darron Leslie
Manager, Brand and Studio Auckland Council
"Victoria created professional, flexible event marketing that clearly communicated what our events were about while making key information easy to understand and engaging to our community. The consistency and quality of the design helped strengthen recognition year after year and led to a significant increase in our fundraising efforts."
Abi Clayton
Co-President Papamoa Playcentre
"I always felt confident that jobs I asked her to do would be done on time and to a high standard. Day to day she was responsible for delivering personal and branch marketing collateral to our 1400 salespeople across 62 branches. Victoria's calm and helpful manner served her well in this. She handled a variety of people and situation with grace and I regularly recieved praise from our customers for her support and skill."
Jennifer Lucie-Smith
Marketing Manager Barfoot & Thompson
"Victoria proved to be a hard working individual who learns quickly. She was a great member of the team and well respected by her colleagues both within the design team and wider department. Victoria communicates very well and has great attention to detail in her work."
Jamie Charman
Team Manager, Graphic Design Auckland Council
"Victoria’s work had a meaningful impact on how we communicate and support our members. She created visually clear, easy to follow resources that simplified information and made the Playcentre journey feel less overwhelming for families. Her thoughtful, creative approach strengthened engagement across the centre, including increased participation in our adult education programme. Her practical design solutions made a real difference to our community."
Kara Smith
Education Officer Papamoa Playcentre
"Victoria’s attention to detail and excellence in her work invariably resulted in happy customers, and a strong brand product and experience for council. There is no shortage of positive feedback for Victoria’s creative work, and her approach to the design process. She builds relationships with an easy charm, is very fast at what she does, and arrives at quality early on in the process."
Darron Leslie
Manager, Brand and Studio Auckland Council
"Victoria created professional, flexible event marketing that clearly communicated what our events were about while making key information easy to understand and engaging to our community. The consistency and quality of the design helped strengthen recognition year after year and led to a significant increase in our fundraising efforts."
Abi Clayton
Co-President Papamoa Playcentre
"I always felt confident that jobs I asked her to do would be done on time and to a high standard. Day to day she was responsible for delivering personal and branch marketing collateral to our 1400 salespeople across 62 branches. Victoria's calm and helpful manner served her well in this. She handled a variety of people and situation with grace and I regularly recieved praise from our customers for her support and skill."
Jennifer Lucie-Smith
Marketing Manager Barfoot & Thompson
"Victoria proved to be a hard working individual who learns quickly. She was a great member of the team and well respected by her colleagues both within the design team and wider department. Victoria communicates very well and has great attention to detail in her work."
Jamie Charman
Team Manager, Graphic Design Auckland Council
"Victoria’s work had a meaningful impact on how we communicate and support our members. She created visually clear, easy to follow resources that simplified information and made the Playcentre journey feel less overwhelming for families. Her thoughtful, creative approach strengthened engagement across the centre, including increased participation in our adult education programme. Her practical design solutions made a real difference to our community."
Kara Smith
Education Officer Papamoa Playcentre
"Victoria’s attention to detail and excellence in her work invariably resulted in happy customers, and a strong brand product and experience for council. There is no shortage of positive feedback for Victoria’s creative work, and her approach to the design process. She builds relationships with an easy charm, is very fast at what she does, and arrives at quality early on in the process."
Darron Leslie
Manager, Brand and Studio Auckland Council
"Victoria created professional, flexible event marketing that clearly communicated what our events were about while making key information easy to understand and engaging to our community. The consistency and quality of the design helped strengthen recognition year after year and led to a significant increase in our fundraising efforts."
Abi Clayton
Co-President Papamoa Playcentre
"I always felt confident that jobs I asked her to do would be done on time and to a high standard. Day to day she was responsible for delivering personal and branch marketing collateral to our 1400 salespeople across 62 branches. Victoria's calm and helpful manner served her well in this. She handled a variety of people and situation with grace and I regularly recieved praise from our customers for her support and skill."
Jennifer Lucie-Smith
Marketing Manager Barfoot & Thompson
"Victoria proved to be a hard working individual who learns quickly. She was a great member of the team and well respected by her colleagues both within the design team and wider department. Victoria communicates very well and has great attention to detail in her work."
Jamie Charman
Team Manager, Graphic Design Auckland Council
"Victoria’s work had a meaningful impact on how we communicate and support our members. She created visually clear, easy to follow resources that simplified information and made the Playcentre journey feel less overwhelming for families. Her thoughtful, creative approach strengthened engagement across the centre, including increased participation in our adult education programme. Her practical design solutions made a real difference to our community."
Kara Smith
Education Officer Papamoa Playcentre
FAQs
FAQs
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What types of businesses do you work with?
Branch Creative works primarily with small to medium established businesses looking to refine, strengthen, or evolve their brand presence. The focus is on businesses ready to invest in thoughtful, long-term creative support rather than quick one-off design solutions.