EOL Bleep!
Brand Identity | Campaign Design | Digital Advertising | Marketing Collateral
My Role
Brand Designer (Agency Team) Led creative direction and development of visual systems and campaign assets across brand, digital, and marketing touchpoints.
The Context
EOL, a local internet service provider, were launching Bleep!, a content filtering product offered free to existing customers, while also acting as a key acquisition tool for new users. The challenge was to introduce the product in a way that felt cohesive with the existing brand, while still giving it enough distinct personality to stand out as a campaign in its own right.
The Opportunity
The Opportunity To build a campaign that communicated internet safety in a clear, engaging, and accessible way, appealing to families and businesses, while remaining approachable for younger audiences. The goal was to balance functionality and clarity with a more human, character-led creative approach.
What I did
Developed a supporting visual system that extended the existing EOL brand while giving Bleep! a distinct campaign identity
Introduced a character-led concept using a robot (sourced imagery) to communicate technology in a more approachable way
Designed supporting graphic elements including bold shapes and motifs to reinforce messaging around digital safety
Built a flexible design system adaptable across family and business audiences
Created campaign assets across digital advertising, animated social content, and print placements including outdoor media
Contributed to a large-scale activation featuring a custom-built 3D robot launched via weather balloon, capturing real footage for campaign use across digital and PR channels
Outcome
A distinctive campaign that positioned Bleep! as both a valuable addition for existing customers and an engaging entry point for new audiences. The visual approach balanced clarity and urgency with approachability, making the concept of internet safety more accessible across multiple demographics. A standout activation, featuring a student-built robot launched into near-space, extended the campaign beyond traditional channels, generating national media coverage and significantly increasing visibility.
Campiagn Highlight
A custom-built robot was launched via weather balloon in collaboration with local students, capturing real footage from near-space. The activation gained national television coverage and online traction, extending the campaign reach beyond standard digital and print advertising.