Brand Identity | Environmental Design | Marketing Design | Digital & Print Applications
My Role
Brand Designer (Agency Team) Collaborated on visual direction and led the design and rollout of brand applications across internal environments and external communications.
The Context
Form Building & Developments had a strong reputation for technical capability, supported by a substantial portfolio of completed work. However, their brand presence primarily communicated what they did, with less emphasis on the people, culture, and values behind the business. There was an opportunity to bring more visibility to the human side of the organisation, both internally for staff and externally for clients and stakeholders.
The Opportunity
To translate company values into tangible, visual expressions that could live across both internal environments and external brand touchpoints. The goal was to create a more connected experience that strengthened internal culture while also presenting a more approachable and considered external brand presence.
What I did
Researched effective approaches to communicating brand values across internal and external environments
Developed a suite of visual infographics to express company purpose and values in a clear and engaging way
Designed and applied environmental graphics across the workplace, including frosted glass treatments for meeting rooms that balanced privacy with visual interest
Extended the system into key shared and transitional spaces to encourage ongoing engagement with brand messaging
Designed business card systems featuring embossed value statements as a subtle tactile brand detail
Supported the website refresh by integrating the visual language into layout, structure, and background elements to reinforce brand cohesion
Outcome
A more balanced and human-centred brand experience that better reflects both the capability and culture of the organisation. The integration of values-led design across the physical environment created stronger internal engagement, while the refined visual system introduced a more approachable and cohesive external brand presence.